Pricing

Fixed prices. Written scope.

Homeowners compare three installers before they call one. Every package is built around one question: when they compare, why do they choose you? Fixed prices, written scope, no surprises.

5★ on Contra

· Websites for solar companies · SEO and AI search · Estimates and calculators

We don’t run ads. We build the thing your ads point to: a site that answers a homeowner’s questions and turns the visit into a booked survey.

Get a free website audit

From £2,750

Fixed price, no surprises

You own everything

The packages

3–4 weeks

Foundation

A sharp, credible website that makes you easy to find and easy to choose.

£2,750

Best for

Local installers replacing an outdated site, with one region and a clear set of services.

Positioning session (60 min) and a review of three local competitors

Custom Framer design, up to 5 pages

Mobile-first, fast-loading build

We structure and edit the copy you provide

Search foundations: titles, descriptions, headings, sitemap, structured data that matches your content, Google Search Console set-up

Google Business Profile set-up or clean-up

Enquiry form and privacy-friendly analytics

Launch, handover and a recorded walkthrough so you can edit the site yourself

Timeline: 3–4 weeks

Revisions: 2 rounds

Recommended

Position

Stand apart from every installer homeowners compare you with.

£4,500

Best for

Established installers competing on quality across a region, who want enquiries that arrive ready to book.

Everything in Foundation, plus:

Positioning workshop (2 × 60 min) and a written messaging guide: who you serve, why you, and the proof behind it

Up to 10 pages

Conversion copywriting for your home, about and two main service pages

Service, product and area pages on a CMS you can update yourself

Local keyword map and on-page optimisation of every page

AI-search readiness: consistent, clear information about who you are, where you are and what you do, across your site and profiles

A savings estimate homeowners can use before they enquire, sent straight to your inbox or CRM

A simple process for asking happy customers for reviews

First month of Care included

Timeline: 5–7 weeks

Revisions: 3 rounds

8–10 weeks

Authority

A brand and website that make you the obvious premium choice.

£7,000

Best for

Regional and national installers ready to reposition, raise prices or launch a new offer, such as batteries or EV charging, where the brand is part of what customers buy.

Everything in Position, plus:

Brand identity: new or refined logo, colour and typography system, compact brand guidelines

Up to 15 pages, with full copywriting throughout

Projects and case studies on the CMS

Photography direction: shot list and brief for your installs

Custom interactions, including a full savings calculator that shows its working

Finance, battery and grant explainer pages written for your market

90-day post-launch search review

Three months of Care included

Timeline: 8–10 weeks

Revisions: 3 rounds per phase

Bespoke

Multiple regions, product shops, larger sites or something unusual? We’ll scope it with you and send a fixed quote.

from £10,000

All packages are fixed price for the scope described. After a free 30-minute call, we confirm everything in a written proposal before any work starts.

Monthly plans

After launch, keep improving.

Care

Your site stays fast, correct and up to date, without you thinking about it.

£150 / month

Up to 2 hours of edits and updates each month (unused time doesn’t roll over)

Replies within 2 working days

Monthly health check: speed, forms, broken links, Search Console errors

Google Business Profile upkeep: hours, photos and one post a month

A short monthly summary of what we did

Monthly. Cancel with 30 days’ notice.

Growth: SEO and AI search

Steady, measurable work to make you more visible where your clients search, on Google and in AI answers.

£750 / month

Everything in Care, plus:

Keyword and competitor tracking for your areas and services

AI-visibility tracking: a fixed set of 20 questions homeowners actually ask, checked monthly in ChatGPT, Perplexity, Gemini and Google’s AI results

Two new or substantially improved pages or articles each month

Ongoing on-page and technical improvements

Local listings and directory consistency

Weekly Google Business Profile posts and drafted review replies

Monthly report and a 30-minute call: what we did, what moved, what’s next

3-month minimum, then monthly with 30 days’ notice. Includes Care, so there’s no need to buy both.

Multiple regions or national coverage: from £1,200 per month, on request.

We never promise rankings or AI mentions, because no one honestly can. We promise focused work, clear reporting and advice you can act on.

Add-ons

Add-on

Price

Extra page (design and build, your copy)

£300

Copywriting, per page

£200

Photography direction (mood board, shot list, photographer brief; we join the shoot remotely)

£500

CRM or booking integration (included in Position and Authority)

£350

Logo and visual identity (with Foundation or Position)

£2,000

SEO and AI-visibility audit for an existing site

£1,200

Move from an old site: redirects and search continuity

£400

Extra revision rounds or work outside scope

£90 / hour

How it works

Intro call (30 min, free).

We learn about your business, your area and what a new customer is worth to you.

Proposal.

A fixed price and written scope, valid for 30 days.

Position.

We study the installers you compete with and define why a homeowner should choose you. Everything else is built on this.

Design.

You see real pages, not mood boards, and give feedback in clear rounds.

Build and search.

We build in Framer and set up everything search engines and AI tools need to understand your business.

Launch and handover.

The site moves to your own Framer account. You get a walkthrough and keep full control.

Keep improving (optional).

Care or Growth, month by month.

Questions

We work remotely. How does working together work?

Vernau is a design studio led by Umar. We work remotely with solar companies in the UK, Europe and beyond, always in English, and are rated 5★ on Contra. You’ll have video calls at times that suit you, a shared project board, and replies within one working day during a project. You work directly with our studio throughout your project.

Vernau is run by Umar. We work remotely with solar companies in the UK, Europe and beyond, always in English, and are rated 5★ on Contra. You’ll have video calls at times that suit you, a shared project board, and replies within one working day during a project. You deal with the person doing the work, not an account manager.

Can you guarantee first place on Google, or that ChatGPT will recommend us?

No, and be wary of anyone who does. Google itself says no one can guarantee a #1 ranking, and AI tools decide their own answers. What we guarantee is the work: a fast, well-structured site, clear information about your business, and honest monthly reporting so you can see what is and isn’t moving.

What does “AI search” work actually involve?

Mostly the fundamentals, done properly. Google says there are no special tricks or files needed to appear in its AI results. So we make sure your site is crawlable and fast, your content answers the questions homeowners really ask, your structured data matches what’s on the page, and your business details are consistent everywhere. Then we track a fixed set of questions each month so you can see where you appear.

How long does it take?

Foundation 3–4 weeks, Position 5–7 weeks, Authority 8–10 weeks. We agree a launch date at the start and hold to it, as long as content and feedback arrive when planned.

Do you write the content?

Position includes copy for your key pages, and Authority includes copy throughout. With Foundation, you provide the text and we structure and edit it. You can add copywriting to any package per page.

Who owns the website?

You do. Once the final invoice is paid, the site, design and content are yours, and the Framer project moves to your own account. Your domain stays registered in your name. Fonts, stock images and plugins remain under their own licences.

Who pays for hosting?

You pay Framer directly, usually USD 10–30 a month depending on the plan, plus any local sales tax. Framer bills in US dollars. This keeps the account in your name and means you’re never locked in to us.

Do you charge VAT?

No. Vernau is not VAT-registered, so our invoices carry no VAT. If you’re VAT-registered in the UK or the EU, the reverse charge usually applies and you account for VAT on your own return. Your accountant can confirm.

How do payments work?

Foundation and Position: 50% to start, 50% before launch. Authority: 50% to start, 25% when the design is approved, 25% before launch. You pay by bank transfer in the currency of your quote. Monthly plans are billed in advance.

Do you run ads or social media?

No. We focus on what makes every other channel work better: a clear position, a site that converts and being found when people search. If you run ads, you’ll get more from them afterwards.

What happens after launch?

You can edit the site yourself, and we’ll show you how. If you’d rather not, Care keeps it maintained and Growth keeps building your visibility, month by month.

Terms

Prices are fixed for the scope in your written proposal, and proposals are valid for 30 days. Full payment, ownership, cancellation and VAT terms are set out in the terms of engagement.

Read the full terms →

Start with a free 30-minute call.

hello@vernau.ch