01

Packages

Be the one they choose.

Your clients compare you with the practice down the road before they ever call. Every Vernau package is built around one question: when they compare, why do they choose you? Fixed prices, written scope, no surprises.

4.9★ average from 60+ clients over 8 years · Websites in Framer · SEO and AI search · Positioning and brand

We don’t run ads. We make the things that make ads unnecessary: a clear position, a site that converts and a business that’s easy to find.

02

The packages

01

3–4 weeks

Foundation

A sharp, credible website that makes you easy to find and easy to choose.

CHF 3,000 · £2,750

Best for

New or single-location practices and studios replacing an outdated site, with a clear offer and a handful of services.

Positioning session (60 min) and a review of three local competitors

Custom Framer design, up to 5 pages

Mobile-first, fast-loading build

We structure and edit the copy you provide

Search foundations: titles, descriptions, headings, sitemap, structured data that matches your content, Google Search Console set-up

Google Business Profile set-up or clean-up

Enquiry form and privacy-friendly analytics

Launch, handover and a recorded walkthrough so you can edit the site yourself

Timeline: 3–4 weeks

Revisions: 2 rounds

See what’s included →

02

Most chosen

Position

Stand apart from every competitor your clients compare you with.

CHF 5,000 · £4,500

Best for

Established clinics, architecture and interior studios competing on quality in a crowded local market.

Everything in Foundation, plus:

Positioning workshop (2 × 60 min) and a written messaging guide: who you serve, why you, and the proof behind it

Up to 10 pages

Conversion copywriting for your home, about and two main service pages

Treatment, service or project pages on a CMS you can update yourself

Local keyword map and on-page optimisation of every page

AI-search readiness: consistent, clear information about who you are, where you are and what you do, across your site and profiles

Booking or enquiry integration with the system you already use

A simple process for asking happy clients for reviews

First month of Care included

Timeline: 5–7 weeks

Revisions: 3 rounds

See what’s included →

03

8–10 weeks

Authority

A brand and website that make you the obvious premium choice.

CHF 8,000 · £7,000

Best for

Premium clinics, boutiques and design studios ready to reposition, raise prices or launch something new, where the brand is part of what clients buy.

Everything in Position, plus:

Brand identity: new or refined logo, colour and typography system, compact brand guidelines

Up to 15 pages, with full copywriting throughout

Portfolio, case study or journal section on the CMS

Photography direction: shot list and brief for your photographer

Custom interactions and finishing details

[CH] One additional language version (German or French, up to 10 pages), professionally translated

90-day post-launch search review

Three months of Care included

Timeline: 8–10 weeks

Revisions: 3 rounds per phase (brand, design)

See what’s included →

Bespoke

Multiple locations, e-commerce, larger multilingual sites or something unusual? We’ll scope it with you and send a fixed quote.

from CHF 12,000 · from £10,000

All packages are fixed price for the scope described. After a free 30-minute call, we confirm everything in a written proposal before any work starts.

03

Monthly plans

After launch, keep improving.

Care

Your site stays fast, correct and up to date, without you thinking about it.

CHF 190 / month · £150 / month

Up to 2 hours of edits and updates each month (unused time doesn’t roll over)

Replies within 2 working days

Monthly health check: speed, forms, broken links, Search Console errors

Google Business Profile upkeep: hours, photos and one post a month

A short monthly summary of what we did

Monthly. Cancel with 30 days’ notice.

Growth: SEO and AI search

Steady, measurable work to make you more visible where your clients search, on Google and in AI answers.

CHF 1,100 / month · £750 / month

Everything in Care, plus:

Keyword and competitor tracking for your area and services

AI-visibility tracking: a fixed set of 20 questions your clients actually ask, checked monthly in ChatGPT, Perplexity, Gemini and Google’s AI results

Two new or substantially improved pages or articles each month

Ongoing on-page and technical improvements

Local listings and directory consistency

Weekly Google Business Profile posts and drafted review replies

Monthly report and a 30-minute call: what we did, what moved, what’s next

3-month minimum, then monthly with 30 days’ notice. Includes Care, so there’s no need to buy both.

Competitive city markets or multiple locations: from CHF 1,800 / £1,200 per month, on request.

We never promise rankings or AI mentions, because no one honestly can. We promise focused work, clear reporting and advice you can act on.

04

Add-ons

Add-on

Add-on

Switzerland

Switzerland

United Kingdom

United Kingdom

Additional language version (German, French or Italian), up to 10 pages, professionally translated

Additional language version (German, French or Italian), up to 10 pages, professionally translated

CHF 1,500 per language

CHF 1,500 per language

£1,200 per language

£1,200 per language

Extra page (design and build, your copy)

Extra page (design and build, your copy)

CHF 350

CHF 350

£300

£300

Copywriting, per page

Copywriting, per page

CHF 250

CHF 250

£200

£200

Photography direction (mood board, shot list, photographer brief; we join the shoot remotely)

Photography direction (mood board, shot list, photographer brief; we join the shoot remotely)

CHF 600

CHF 600

£500

£500

Booking integration (included in Position and Authority)

Booking integration (included in Position and Authority)

CHF 400

CHF 400

£350

£350

Logo and visual identity (with Foundation or Position)

Logo and visual identity (with Foundation or Position)

CHF 2,500

CHF 2,500

£2,000

£2,000

SEO and AI-visibility audit for an existing site

SEO and AI-visibility audit for an existing site

CHF 1,500

CHF 1,500

£1,200

£1,200

Move from an old site: redirects and search continuity

Move from an old site: redirects and search continuity

CHF 500

CHF 500

£400

£400

Extra revision rounds or work outside scope

Extra revision rounds or work outside scope

CHF 120 / hour

CHF 120 / hour

£90 / hour

£90 / hour

05

How it works

01

01

Intro call (30 min, free).

Intro call (30 min, free).

We learn about your business, your competitors and what a new client is worth to you.

We learn about your business, your competitors and what a new client is worth to you.

02

02

Proposal.

Proposal.

A fixed price and written scope, valid for 30 days.

A fixed price and written scope, valid for 30 days.

03

03

Position.

Position.

We study your competitors and define why a client should choose you. Everything else is built on this.

We study your competitors and define why a client should choose you. Everything else is built on this.

04

04

Design.

Design.

You see real pages, not mood boards, and give feedback in clear rounds.

You see real pages, not mood boards, and give feedback in clear rounds.

05

05

Build and search.

Build and search.

We build in Framer and set up everything search engines and AI tools need to understand your business.

We build in Framer and set up everything search engines and AI tools need to understand your business.

06

06

Launch and handover.

Launch and handover.

The site moves to your own Framer account. You get a walkthrough and keep full control.

The site moves to your own Framer account. You get a walkthrough and keep full control.

07

07

Keep improving (optional).

Keep improving (optional).

Care or Growth, month by month.

Care or Growth, month by month.

06

Questions

You’re based in Pakistan. How does working together work?

Vernau is run by Umar from Lahore, Pakistan. We’ve worked remotely with more than 60 clients over 8 years, with a 4.9★ average rating. You’ll have video calls at times that suit you (Lahore is 3–4 hours ahead of Switzerland and 4–5 hours ahead of the UK), a shared project board, and replies within one working day during a project. You deal with the person doing the work, not an account manager.

Vernau is run by Umar from Lahore, Pakistan. We’ve worked remotely with more than 60 clients over 8 years, with a 4.9★ average rating. You’ll have video calls at times that suit you (Lahore is 3–4 hours ahead of Switzerland and 4–5 hours ahead of the UK), a shared project board, and replies within one working day during a project. You deal with the person doing the work, not an account manager.

Can you guarantee first place on Google, or that ChatGPT will recommend us?

No, and be wary of anyone who does. Google itself says no one can guarantee a #1 ranking, and AI tools decide their own answers. What we guarantee is the work: a fast, well-structured site, clear information about your business, and honest monthly reporting so you can see what is and isn’t moving.

No, and be wary of anyone who does. Google itself says no one can guarantee a #1 ranking, and AI tools decide their own answers. What we guarantee is the work: a fast, well-structured site, clear information about your business, and honest monthly reporting so you can see what is and isn’t moving.

What does “AI search” work actually involve?

Mostly the fundamentals, done properly. Google says there are no special tricks or files needed to appear in its AI results. So we make sure your site is crawlable and fast, your content answers real client questions, your structured data matches what’s on the page, and your business details are consistent everywhere. Then we track a fixed set of questions each month so you can see where you appear.

Mostly the fundamentals, done properly. Google says there are no special tricks or files needed to appear in its AI results. So we make sure your site is crawlable and fast, your content answers real client questions, your structured data matches what’s on the page, and your business details are consistent everywhere. Then we track a fixed set of questions each month so you can see where you appear.

How long does it take?

Foundation 3–4 weeks, Position 5–7 weeks, Authority 8–10 weeks. We agree a launch date at the start and hold to it, as long as content and feedback arrive when planned.

Foundation 3–4 weeks, Position 5–7 weeks, Authority 8–10 weeks. We agree a launch date at the start and hold to it, as long as content and feedback arrive when planned.

Do you write the content?

Position includes copy for your key pages, and Authority includes copy throughout. With Foundation, you provide the text and we structure and edit it. You can add copywriting to any package per page.

Position includes copy for your key pages, and Authority includes copy throughout. With Foundation, you provide the text and we structure and edit it. You can add copywriting to any package per page.

Who owns the website?

You do. Once the final invoice is paid, the site, design and content are yours, and the Framer project moves to your own account. Your domain stays registered in your name. Fonts, stock images and plugins remain under their own licences.

You do. Once the final invoice is paid, the site, design and content are yours, and the Framer project moves to your own account. Your domain stays registered in your name. Fonts, stock images and plugins remain under their own licences.

Who pays for hosting?

You pay Framer directly, usually USD 10–30 a month depending on the plan, plus any local sales tax. Framer bills in US dollars. This keeps the account in your name and means you’re never locked in to us.

You pay Framer directly, usually USD 10–30 a month depending on the plan, plus any local sales tax. Framer bills in US dollars. This keeps the account in your name and means you’re never locked in to us.

Switzerland

Can the site be in German or French?

Yes. Authority includes one additional language, and any package can add German, French or Italian as an add-on. Translations are done by a professional native-speaking translator, and we build each language version properly for search.

Yes. Authority includes one additional language, and any package can add German, French or Italian as an add-on. Translations are done by a professional native-speaking translator, and we build each language version properly for search.

United Kingdom

Can the site be in other languages?

Yes, if you serve international clients. Each additional language is an add-on, translated by a professional native speaker.

Yes, if you serve international clients. Each additional language is an add-on, translated by a professional native speaker.

Switzerland

Do you charge Swiss VAT?

No. Vernau is based outside Switzerland and is not registered for Swiss VAT, so our invoices carry no VAT. Swiss business clients may need to account for acquisition tax (Bezugsteuer) themselves. For most small businesses, this applies only if you buy more than CHF 10,000 of services from abroad in a year. Your accountant can confirm.

No. Vernau is based outside Switzerland and is not registered for Swiss VAT, so our invoices carry no VAT. Swiss business clients may need to account for acquisition tax (Bezugsteuer) themselves. For most small businesses, this applies only if you buy more than CHF 10,000 of services from abroad in a year. Your accountant can confirm.

United Kingdom

Do you charge VAT?

No. Vernau is based outside the UK and is not UK VAT-registered, so our invoices carry no VAT. If you’re VAT-registered, the reverse charge applies and you account for VAT on your own return. If you’re not, these purchases count towards your own registration threshold. Your accountant can confirm.

No. Vernau is based outside the UK and is not UK VAT-registered, so our invoices carry no VAT. If you’re VAT-registered, the reverse charge applies and you account for VAT on your own return. If you’re not, these purchases count towards your own registration threshold. Your accountant can confirm.

How do payments work?

Foundation and Position: 50% to start, 50% before launch. Authority: 50% to start, 25% when the design is approved, 25% before launch. You pay by bank transfer in CHF or GBP, the same currency as your quote. Monthly plans are billed in advance.

Foundation and Position: 50% to start, 50% before launch. Authority: 50% to start, 25% when the design is approved, 25% before launch. You pay by bank transfer in CHF or GBP, the same currency as your quote. Monthly plans are billed in advance.

Do you run ads or social media?

No. We focus on what makes every other channel work better: a clear position, a site that converts and being found when people search. If you run ads, you’ll get more from them afterwards.

No. We focus on what makes every other channel work better: a clear position, a site that converts and being found when people search. If you run ads, you’ll get more from them afterwards.

What happens after launch?

You can edit the site yourself, and we’ll show you how. If you’d rather not, Care keeps it maintained and Growth keeps building your visibility, month by month.

You can edit the site yourself, and we’ll show you how. If you’d rather not, Care keeps it maintained and Growth keeps building your visibility, month by month.

Terms

Prices are fixed for the scope in your written proposal, and proposals are valid for 30 days. Full payment, ownership, cancellation and VAT terms are set out in the terms of engagement.

Read the full terms →

Start with a free 30-minute call.

hello@vernau.me